Spokeo is an online people intelligence service that helps you search, connect, and know who you are dealing with. Spokeo is used to find old friends, identify unknown callers, or research prospective dates. Professionals also use it to find new customers or to prevent fraud. The services organises over 12 billion records from thousands of US-based, publicly available data sources into easy-to-understand reports that include available contact info, location history, photos, social media accounts, family members, court records, work information, and much more. This organisation firmly believes that, ‘knowledge is a quick search away’.
https://mopinion.com/spokeo-selects-mopinion-as-its-voc-solution/
During a recent business-related trip to the Caribbean, I had a few thoughts and observations on the state of UX and digital adoption in Latin America and the Caribbean.
A recent World Bank study stated that Latin American and Caribbean markets have some of the lowest digital technology adoption rates in the world. Nearly 360 million residents in the region don't use digital technologies available to them. I experienced this firsthand recently when consulting one of the leading brands in the region.
Why is that? According to the World Bank report, the lack of adoption is due to four barriers: irrelevant content, lack of abilities, trust and safety, and low affordability.
https://www.forbes.com/sites/forbestechcouncil/2019/05/23/how-ux-can-improve-adoption-in-latin-american-and-caribbean-markets/#2e17be3c3785/
It’s time for our September Employee in the Spotlight! Last month we interviewed one of our newest colleagues Haris from the development team. This month, we’re switching gears and would like to introduce you to our Office Manager, Tessa Goudswaard.
https://mopinion.com/employee-in-the-spotlight-tessa-goudswaard/
User interface (UI) and user experience (UX) go hand in hand, so much so that they are usually lumped together in a single term. UX depends upon the implementation of responsive and intuitive UI. It's such a crucial part of the design of new technology that newcomers to the field may feel out of their depth when designing UI/UX schemes.
Implementing proper UI is such a vital part of building new applications that even newcomers will need to get a feel for what works and what doesn't. To help them along their path, 13 members of Forbes Technology Council offer insight into the crucial elements of UI design and how it impacts overall user experience.
https://www.forbes.com/sites/forbestechcouncil/2019/08/26/13-handy-uiux-tips-for-new-app-designers/#158b737f5bb5/
Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time.
Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive environment of ecommerce where revenue is expected to reach $4 trillion USD by 2020, delivering exceptional UX needs to be a priority.
Therefore, a business or brand has a goal of optimizing the user experience to boost sales. As Steve Krug, a UX expert said, “If someone thinks or doubts, the website usability is inefficient.”
https://www.business2community.com/ecommerce/6-ecommerce-ux-best-practices-02231859/
Historically, financial institutions such as banks, insurance providers and investment firms leveraged mainly offline touchpoints and customer interactions, such as meeting with an advisor at a physical office or making an appoint to open up a new bank account. However, due to the widespread digital disruption within the Finance industry, this focus has since shifted. These same institutions are now focusing on two things: the quality of the experience and creating a connection in an online environment. As a result, the Online Customer Journey among Financial Institutions has notably evolved over the last few years.
https://mopinion.com/optimise-the-online-journey-for-financial-institutions/
Content largely defines the success of your business, so why wouldn’t you make it a priority to have the best website content out there? Content performance surveys are the perfect way of keeping things like product content, online support features and blog posts in tip-top shape.
https://marketplace.mopinion.com/survey-templates/embedded-survey-yes-no-website-content/
Find gaps in your UX that are preventing customers from reaching their goals. With a GCR slide-in survey, you will learn which of your visitors have completed, partly completed or failed to complete a specific goal on your website.
https://marketplace.mopinion.com/survey-templates/gcr-goal-completion-rate-website-ux/
Get your event visitors registered in style with your very own, customisable and eye-catching registration form(s). Added bonus? Responses are available live in your dashboard for review!
https://marketplace.mopinion.com/survey-templates/event-registration-form/
An easy and customisable way to ask for contact information from your website and mobile app visitors.
https://marketplace.mopinion.com/survey-templates/contact-form/
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