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  1. Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience, from initial research through to completing their purchase.

    Year on year, app store trends have seen sustained a growth in shopping apps. This has created awareness amongst retailers that a mobile presence is imperative, however, what can marketers do to ensure that the mobile consumer acquired stays loyal to the channel?

    Here are top 5 key areas to always consider:
    http://www.bizcommunity.com/Article/196/822/179701.html/
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  2. When it comes to content marketing, do you offer interactive tools and snappy content aimed at solving your customers' problems, or just keep regurgitating your static 'company profile' text? If your answer is closer to the latter, Narrative content director Robyn Daly explains why you need to put user experience first.
    http://www.bizcommunity.com/Article/196/33/182278.html/
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  3. Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
    https://mopinion.com/10-data-analysis-and-dashboarding-tools/
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  4. There are a lot of articles on the internet on how to spot a good UX designer. This article is different. In this article, I want to talk about how to spot a really bad designer.

    Here are ten quotes that help you detect a terrible designer.
    https://uxplanet.org/10-quotes-from-a-bad-ux-designer-6ba589a76b7e/
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  5. While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
    http://mentalfloss.com/article/560531/secrets-user-experience-designers/
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  6. Building websites or apps that attract and retain customers has become somewhat of a science. User experience designers can be likened to architects. Like the architect who builds your home, a UX team builds a comprehensive blueprint, which outlines every single detail of the site's features and functionality.

    But it's not a one-shot deal. Getting to an intuitive and engaging user interaction requires many steps. Here are top 10 tips to help you deliver an amazing interactive experience for your users.
    https://www.creativebloq.com/ux/10-steps-engaging-user-experience-3156607/
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  7. The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
    https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
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  8. In today's marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.

    However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we've put together a list of 10 simple ways you can improve your website to make it more helpful and useful.
    https://blog.hubspot.com/marketing/improve-your-websites-user-experience/
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  9. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
    https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
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  10. Mobile apps are everywhere, and many big brands already depend on them to enhance the customer experience. Thanks to low-code app development platforms, it's easier than ever for any company to join the app marketplace.

    Despite the proliferation of branded mobile apps, there's a lot to consider before you invest in one for your business. Will you be able to maintain it? Will your customers even want to use it? Here’s what the Forbes Technology Council suggests you consider before taking the leap.
    https://www.forbes.com/sites/forbestechcouncil/2018/12/12/11-questions-to-ask-yourself-before-creating-an-app-for-your-business/#3be783cb6e5c/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.