When it comes to content marketing, do you offer interactive tools and snappy content aimed at solving your customers' problems, or just keep regurgitating your static 'company profile' text? If your answer is closer to the latter, Narrative content director Robyn Daly explains why you need to put user experience first.
http://www.bizcommunity.com/Article/196/33/182278.html/
Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
https://mopinion.com/top-27-content-and-inbound-marketing-tools/
As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesn’t end the first time our content is consumed. That’s just the beginning. It’s our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection.
But what we don’t often talk about are the places where the user experience falls apart, and content consumers who were once excited to connect with us disengage—or perhaps never have an opening to become engaged in the first place.
https://www.skyword.com/contentstandard/marketing/the-broken-user-experience-content-driven-fixes-to-audience-disengagement/
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