As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesnt end the first time our content is consumed. Thats just the beginning. Its our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection.
But what we dont often talk about are the places where the user experience falls apart, and content consumers who were once excited to connect with us disengageor perhaps never have an opening to become engaged in the first place.
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