Imagine, you are given the task of designing the package for a Soap brand. The first set of questions you would ask are, “Is it a soap bar or gel?”, “What is the quantity?”, “What kind of fragrance does the soap have?”, “What is its shape if it is a bar?”, etc. Now if the client says, “The fragrance and shape haven’t been decided yet. But let’s make the packaging first keeping a generic soap bar in mind. We can think of these things, later.” In this scenario, where would you start? What colours will you use? What will be the messaging on the packaging? What kind of visuals would you use? Will you be able to come up with a design for the packaging without any of these coherent details? The answer is a resounding ‘NO’!
While designing the UX of a website, the content is like the ‘Soap bar’ and the packaging, the UX design you come up with. Here are some of the reasons why UX designers and product owners need to start adopting a content-first approach –
https://uxdesign.cc/why-you-should-design-the-content-first-for-better-experiences-374f4ba1fe3c/
Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust.
The first few weeks of the update was characterised by leading brands witnessing significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.
https://www.affiliateinsider.com/2019/01/25/google-e-a-t/
Being able to drive organic traffic to your site is important if your business is going to succeed. It’s just as -- if not more -- important to focus on acquiring new customers as it is to keep them. In 2019, it’s time to up your growth hacking strategy so you get more valuable leads this year.
With growth hacking, there are endless benefits: lead acquisition and retention, content sharing, organic traffic, expanded reach, increased conversions and more. It focuses on building your audience and your brand at a steady rate with quality customers.
If you’re trying to find growth hacks that will bring you results and boosted traffic, here are three you can’t miss.
https://www.business.com/articles/website-traffic-growth-hacking-tips/
Marketers today are cashing in more on the emotional quotient to connect with customers by either using celebrities or by campaigns involving social issues, talking about myths, stereotypes, etc.
Stepping into the shoes of customers and telling their stories through advertisements has become a common practice. With multiple options available to customers, it has now become difficult for brands to directly target a community and to reach to them, and hence content has started shaping up via storytelling and other formats.
http://www.buzzincontent.com/story/content-gives-an-emotional-edge-to-user-experience-says-ut-ramprasad-of-tata-motors/
Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
https://mopinion.com/improve-inbound-marketing-online-feedback/
When you hear the terms Web Content Management System or CMS, what do you think about? To be honest, I think about updating content on our website. However, these systems enable us to do so much more than just updating content. They make updating content so easy that we can turn our focus on the experience we are providing our customers.
While we may not all be experts in user experience, we can impact the user experience quite a lot, through content such as calls to action, imagery and relevant, engaging messaging and resources.
https://www.progress.com/blogs/using-a-cms-to-design-the-right-content-user-experience/
User experience – UX for short – covers many elements of the website like its design, the smoothness of running, loading time, etc. Most businesses focus on the technical part of the user experience and not enough of them consider the content and the way the users see it.
Content is, however, a vital part of any website and this is why it should be the crucial point of the user experience improvement.
https://icons8.com/articles/steps-to-improve-user-experience-with-content/
As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesn’t end the first time our content is consumed. That’s just the beginning. It’s our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection.
But what we don’t often talk about are the places where the user experience falls apart, and content consumers who were once excited to connect with us disengage—or perhaps never have an opening to become engaged in the first place.
https://www.skyword.com/contentstandard/marketing/the-broken-user-experience-content-driven-fixes-to-audience-disengagement/
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