Tags: content*

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  1. User experience – UX for short – covers many elements of the website like its design, the smoothness of running, loading time, etc. Most businesses focus on the technical part of the user experience and not enough of them consider the content and the way the users see it.

    Content is, however, a vital part of any website and this is why it should be the crucial point of the user experience improvement.
    https://icons8.com/articles/steps-to-improve-user-experience-with-content/
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  2. As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesn’t end the first time our content is consumed. That’s just the beginning. It’s our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection.

    But what we don’t often talk about are the places where the user experience falls apart, and content consumers who were once excited to connect with us disengage—or perhaps never have an opening to become engaged in the first place.
    https://www.skyword.com/contentstandard/marketing/the-broken-user-experience-content-driven-fixes-to-audience-disengagement/
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  3. In January, Facebook announced major and ongoing changes to its news feed to improve the user experience – and people’s lives. But will it work? And what does it mean for brands?
    https://uk.kantar.com/tech/social/2018/what-do-the-facebook-news-feed-changes-really-mean/
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  4. The blend between our virtual existence and the physical world has become a normal part of our lives. We are living life through a screen already, so the jump into virtual reality (VR) is not as large a leap as one would expect.
    https://exchange.telstra.com.au/virtual-reality-the-future-of-content/
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  5. Content is king. We live in the age of information overload and there’s literally consumable information seconds away from us each and every second of each and every day. Before Medium, I never really considered the implications of this information overload. Not once did I stop to consider the importance of how people communicate their messages but only focused on how I could make people listen to me. Not surprisingly my messages were being lost in the crowd.
    https://uxplanet.org/making-words-matter-78fe0c9a582f/
    Tags: , , , by tjeerdtraats (2018-01-08)
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  6. Adapting your business model to stay one step ahead of your competitors is an ongoing challenge for many publishers; audience, content, new industry products, technologies, advertising and revenue models, these and more are fundamental when keeping a business’s plan up to date.

    But how exactly do media publishers shape their strategy to cater for the ever-changing audience needs?
    http://www.thedrum.com/news/2017/11/27/the-future-media-publishing-user-experience-according-seedtag/
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  7. Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
    https://mopinion.com/improve-inbound-marketing-online-feedback/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.