With constantly changing technology, interminable bombarding of content, shrinking attention spans, ad fatigue, post-millennial market outlook, heightened consumer awareness, brand inclination towards experimentation, and the myriad small but significant changes happening around, your whole perspective about content should change. From the what (form) and where (platform) to how (distribution) of content, every single aspect should be probed, catechized, and even aborted, if required.
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