It is no longer enough to merely provide a desktop responsive website for mobile devices; todays consumers demand more. Getting the mobile experience right is vital, with more online searches taking place on mobile and mobile-first indexing from Google, you simply cannot afford to leave it as an afterthought.
Mobile users are no longer considered as rushing and on the go; they use their smartphones all the time. Beyond just being the nearest device to hand, the smartphone provides an instant and accessible connection to each and every type of media that users want to consume.
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