If youre a business technology user, you may have noticed a recent trend in Software-as-a-Service (SaaS) products: Many of them are becoming integrated platforms to interact with other business needs.
For as long as theres been business technology, buyers have been forced to take a best of breed approach, selecting a number of specialized products to address different needs. SaaS products have been no different. They have traditionally offered specific solutions for specific use cases. But today, youre seeing these types of products expand their value by offering integrations, cooperative development, and new areas of application. The idea is to help the customer by consolidating multiple buying decisions and oversight of these business tools down to one choice: the SaaS platform.
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