Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience, from initial research through to completing their purchase.
Year on year, app store trends have seen sustained a growth in shopping apps. This has created awareness amongst retailers that a mobile presence is imperative, however, what can marketers do to ensure that the mobile consumer acquired stays loyal to the channel?
Here are top 5 key areas to always consider:
http://www.bizcommunity.com/Article/196/822/179701.html/
When it comes to content marketing, do you offer interactive tools and snappy content aimed at solving your customers' problems, or just keep regurgitating your static 'company profile' text? If your answer is closer to the latter, Narrative content director Robyn Daly explains why you need to put user experience first.
http://www.bizcommunity.com/Article/196/33/182278.html/
There are a lot of articles on the internet on how to spot a good UX designer. This article is different. In this article, I want to talk about how to spot a really bad designer.
Here are ten quotes that help you detect a terrible designer.
https://uxplanet.org/10-quotes-from-a-bad-ux-designer-6ba589a76b7e/
While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
http://mentalfloss.com/article/560531/secrets-user-experience-designers/
Building websites or apps that attract and retain customers has become somewhat of a science. User experience designers can be likened to architects. Like the architect who builds your home, a UX team builds a comprehensive blueprint, which outlines every single detail of the site's features and functionality.
But it's not a one-shot deal. Getting to an intuitive and engaging user interaction requires many steps. Here are top 10 tips to help you deliver an amazing interactive experience for your users.
https://www.creativebloq.com/ux/10-steps-engaging-user-experience-3156607/
In today's marketing landscape, your website has become a more powerful tool than ever. Your website is a 24/7 salesman, and as such, it has the potential to be your most powerful asset and the centerpiece of your marketing efforts.
However, rapidly changing digital trends can make your website feel old and outdated. While sometimes a redesign might be ideal, you may not have the time or money to invest in such a large project. To help you overcome this challenge, we've put together a list of 10 simple ways you can improve your website to make it more helpful and useful.
https://blog.hubspot.com/marketing/improve-your-websites-user-experience/
Smartphones are getting bigger and better.
The mobile industry is one of the most innovative in the world, continually addressing user experience concerns and bringing fresh, new design and user interface ideas in the most industrious, ingenious, and well-funded ways.
https://learn.g2crowd.com/mobile-ux-design/
Mobile apps are everywhere, and many big brands already depend on them to enhance the customer experience. Thanks to low-code app development platforms, it's easier than ever for any company to join the app marketplace.
Despite the proliferation of branded mobile apps, there's a lot to consider before you invest in one for your business. Will you be able to maintain it? Will your customers even want to use it? Here’s what the Forbes Technology Council suggests you consider before taking the leap.
https://www.forbes.com/sites/forbestechcouncil/2018/12/12/11-questions-to-ask-yourself-before-creating-an-app-for-your-business/#3be783cb6e5c/
Even though many businesses understand the importance of going digital and get their websites, they seldom consider its user-friendliness. In fact, great UI/UX can bring in more web traffic than you think. They help boost the SEO rank and bring back customers to the website more often.
Along with user-friendliness, mobile-friendliness is also important. Responsive websites are a must these days because people use mobiles and smaller, smarter devices to browse through websites.
Desktops have become almost extinct and laptops are now endangered! Mobiles and other smart devices have taken their place. They are more convenient to use and easier to carry. But ensuring user-friendliness on a mobile is just as important. Here are 11 interesting tips to make a mobile responsive web design.
https://dzone.com/articles/11-unique-tips-to-create-a-user-friendly-mobile-re-1/
A business's website or app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors.
Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app?
https://blog.hubspot.com/agency/12-ways-to-improve-user-experience/
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