User experience is often overlooked in website and app design and, indeed, the design of many things. How many times have you felt compelled to push a door only to find you need to pull it instead? While fire codes might dictate such design, its an example of user experience at work.
While taking a moment to figure out whether a door is push or pull sounds like a small thing, those types of irritants can add up online -- and cost your business customers.
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