Stores adapt to online shopping challenge

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  1. What man wouldnt want to wear a pink bunny onesie? You know! The kind 9-year-old Ralphie got from his aunt in A Christmas Story, and then mortified had to don for the family. Kohls sells them in its mens section, along with Chewbacca, Elf, gorilla and shark onesies, and other white elephant specials. Making shopping fun and an experience instead of a chore is part of brick-and-mortar retails answer to the rise of online shopping, said Barbara Kahn, professor of marketing, Wharton School, University of Pennsylvania.
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