Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.
In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.
Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
While most shopping sites today use responsive design, Google, Apple, Microsoft, Samsung, and others are advancing modern web technologies that are part of the Progressive Web App movement. PWAs unite the universal customer reach of the web with the engaging experience of a mobile app.
https://www.digitalcommerce360.com/2018/07/17/5-signs-your-e-commerce-site-redesign-project-should-be-a-progressive-web-app/
E-commerce and local search might seem to be exclusive functions. Local search is typically associated with store locations and driving offline purchases, while e-commerce usually involves online transactions.
But recently the crowded e-commerce space has led online-only stores to encroach on the turf of local stores and services.
https://searchengineland.com/6-smart-e-commerce-lessons-to-boost-local-business-292853/
Who said the listicle was dead?
To celebrate the recent release of our Ecommerce Best Practice Guide, I decided to round up a barrage of fancy, neat and impressive UX features. Some are simple established best practice, others are particularly innovative.
Most of the features help to usher the user along towards finding the right product and then purchasing it.
https://econsultancy.com/blog/69552-93-ecommerce-ux-features-that-create-user-flow/
The holidays have a special way of bringing people together, especially in the world of online customer feedback. Check out this infographic to see just how much feedback volumes skyrocket around the holidays. Here we’ve zoomed in on some specific industries and as expected, Ecommerce really caught our eye. Check it out!
https://mopinion.com/a-closer-look-at-holiday-feedback-volumes/
We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
CyberMiles (CoinMarketCap: CMT*), a new public blockchain protocol designed and optimized for e-commerce applications, has announced the release of 'Travis,' its first TestNet. CyberMiles, which aims to empower the decentralization of online marketplaces and, in turn, democratize e-commerce, has been building out its blockchain network since concluding a successful token offering that raised $30 million (USD) from contributors in more than 110 countries.
https://globenewswire.com/news-release/2018/03/30/1455984/0/en/CyberMiles-Releases-TestNet-of-Blockchain-Platform-for-E-Commerce.html/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
The internet has clearly done wonders for retailers and businesses that sell physical products. Ecommerce is exploding and the evolution of various platforms makes it possible for even the smallest of companies to create their own global supply chains with very little upfront investment or cost. But don’t forget about service-based businesses – such as beauty salons, yoga studios, gyms, chiropractors, and massage centers. These types of businesses have benefited tremendously as well.
https://theamericangenius.com/tech-news/offer-customers-frictionless-online-experience/
Is your webshop built using Lightspeed’s ecommerce software? Then we’ve got great news for you. All-in-one feedback analytics software Mopinion and ecommerce software provider & global leader in Point-of-Sale systems, Lightspeed have joined forces. The result? A new app integration in the Lightspeed app store which enables Lightspeed webshops to easily capture feedback from their online visitors using easy-to-install, customisable feedback forms. The webshops also have access to advanced reporting and analysis capabilities that will provide them with the insights they need to improve overall performance and the user experience of their webshop.
https://mopinion.com/mopinion-software-lightspeed-app-store/
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