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  1. “Security is everyone’s job now.” These are wise words from Amazon’s CTO Dr. Werner Vogels, especially for companies embarking on a digital transformation or accelerating their journey.

    Why should we all consider this advice? A recent report released by McKinsey i » shows impressive figures: More than 100 billion lines of code are created annually, and hackers produce some 120 million new variants of malware every year. A strong Cybersecurity strategy is essential. Gartner research predicts that “By 2020, 60% of digital businesses will have suffered a major service failure.”

    Is it any wonder, then, that Cybersecurity issues keep all of us up at night? The fundamental issue is not about developing new Cybersecurity capabilities as part of business strategy. Instead, it’s about integrating them seamlessly.
    http://saudigazette.com.sa/article/538981/BUSINESS/3-steps-toward-cybersecurity-in-a-digital-world/
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  2. User experience is vital in digital marketing and this marketing approach allows companies to achieve such goals, he adds. Companies could utilise the data they collect to send personalised marketing content to users. They could also continually improve their websites and apps to make them more user-friendly.

    This compares with sending customers inappropriate marketing material that could annoy them and put them off your products or services. “Things like sending an email with the same content to all your clients and hoping for them to respond are a bit old school. It is an old method and not the way to go,” says Srivatsan.
    http://www.theedgemarkets.com/article/marketing-digital-marketing-play-bigger-role/
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  3. User Interface (UI) and User Experience (UX) are intimately connected. In fact, it is the user interface that determines what experience a user has with software/programs with which he is interacting. Good UI will provide what is called a “user-friendly” experience, one that lets the user interact with a piece of software in easily and intuitively.

    This is all related to the design. And specifically with educational and training software, user interface is everything. No one wants a learner to struggle to figure out where to go, what to do next, or how to find something. The entire learning experience should be seamless, so that focus can be placed on the learning objectives and activities.

    So, what are the most critical features of UI design that will provide the perfect experience for learners? Here are five of them.
    https://www.trainingzone.co.uk/community/blogs/elenap/5-essential-ui-tips-for-a-great-learner-experience/
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  4. So you have a million-dollar app idea? That's awesome! Oh, did you say you have kickass programming skills to turn it into a reality, too? Amazing! Now, all there is left to do is to design your app to look aesthetically pleasing and make it so easy to use that a five-year-old would have no problem navigating through it.
    https://uk.finance.yahoo.com/news/crash-course-ux-ui-design-090000714.html/
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  5. As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
    https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800/
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  6. In customer experience (CX), mobile is becoming everything. But, mobile success requires a lot more than just having an app or mobile site.

    With over 40% of online transactions and growing, mobile is eating the world day by day. When a customer sets out to learn and make a decision, the smartphone is the gateway to discovery.

    Smartphones, popular apps and on-demand services push consumer behaviors in new, disruptive directions. As a result, customers are introduced to direct and even unorthodox ways to discover relevant information, insights and desired outcomes.
    https://www.forbes.com/sites/briansolis/2018/07/11/mobile-is-eating-the-customer-journey/#70bc3efb76f6/
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  7. There is a Spanish proverb that translates: “In the blacksmith’s house, a wooden knife”, and is the paradox of how there can be scarcity of something where there should be abundance. It happens to be true in many professions.

    What about UX Designers? They are all about analyzing human behavior to develop solutions that create meaningful digital » experiences. They feel passionate about finding the pain points in users and releasing that pain through new or improved products and services.

    But, who analyzes the pain points of UX Designers? Who studies their behavior, their interactions, their experiences? Other Designers?
    https://uxdesign.cc/who-solves-user-experience-issues-for-ux-professionals-e0a31afa0ee8/
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  8. The basic idea is this: UX design is all about getting inside the head of your visitor. It’s about creating a simple, seamless, and enjoyable experience for your users. The idea is to deliver information quickly and even make them smile. Good UX design sparks dopamine and happiness in your visitors. And that makes them more likely to trust you. Crucially, it makes them more likely to buy from you.

    After going over the 25 basics in our last UX design article, let’s take a look at how it works in action. Specifically, we’re looking at the UX design of e commerce websites. How do these websites use clever UX design tricks to encourage their visitors to buy?
    https://www.bitcatcha.com/blog/x-examples-perfect-ecommerce-ux-design-x-bad-ones/
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  9. What do we classify the UX writer as? It’s a role that’s appearing on more and more job boards, often from trendsetting tech giants like Amazon, Google, and PayPal. What exactly is this new breed of UXer, why are we seeing it now, and is it a fad, or a genuine paradigm shift? And perhaps most importantly, is a UX writer something you should have on your team?

    In this article, we’ll look at this new phenomenon, and answer all your questions about UX writing.
    https://www.shopify.com/partners/blog/ux-writer/
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  10. End User Experience Monitoring also known by its acronym EUEM is the analytical process of understanding how a user experiences an application.

    There are many tools and solutions available to help with EUEM, and most of them revolve around 3 basic ideas:

    + User Experience Management
    + Synthetic Monitoring
    + Real User Monitoring

    User Experience Management uses code installed on web pages to monitor and capture details about every interaction.
    https://dzone.com/articles/taking-a-major-step-to-better-end-user-experience/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.