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  1. At the 2017 Chrome Web Summit Conference, Google introduced the world to the Chrome User Experience Report (CrUX) – a database constructed from multiple samples pulled from real Chrome users’ web browsing experiences. According to Google, the goal was to “capture the full range of external factors that shape and contribute to the final user experience.”

    A few short months later, Google updated their PageSpeed Insights tool to score two separate categories: “speed” and “optimization.” The familiar PageSpeed Insights’ grade based on technical issues and Google’s recommended fixes was moved to the Optimization section, while the newly-introduced Page Speed section started labeling webpages as ‘fast,’ ‘average,’ or ‘slow’ based on the median value of one’s First Contentful Paint (FCP) and DOM Content Loaded (DCL).
    https://searchengineland.com/how-to-use-chrome-user-experience-report-to-improve-your-sites-performance-307765/
    Tags: , , , by eringilliam (2018-11-08)
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  2. The ongoing seismic shift toward digital technologies poses significant challenges for retail banks and credit unions. Financial institutions are accustomed to interacting with consumers in brick-and-mortar branch environments. These days, they must adapt to a new generation of consumers who manage their banking relationships in a mobile-first world. To cultivate strong relationships with consumers, retail banking providers must find new ways to deliver a positive experience.

    But how do financial institutions deliver superior customer service when engagement is almost purely digital, and they no longer have an opportunity to “meet” the customer in-person?
    https://thefinancialbrand.com/76468/customer-experience-digital-banking-consumers/
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  3. Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.

    Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
    https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
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  4. “It really is the end user experience,” said Eric Klein, director of mobile/wireless at VDC Research. “You have to understand how the individual worker uses those tools. Engage with your user community regularly.”

    Even with the latest cutting edge technologies available to enterprises in 2018, the old adage about the importance of the user experience still rings true. Attendees to the Enterprise Mobility Transformation Exchange saw this theme on full display within many sessions.
    https://www.enterprisemobilityexchange.com/eme-managed-mobility/news/end-user-experience-exchange/
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  5. Today’s marketing environment is undeniably a busy one. In fact, it’s almost impossible nowadays for digital marketers to perform their tasks without the right tools at their side; tools that automate and simplify processes ensuring they get a good return on their marketing investment. This is essentially where having a marketing technology stack becomes fundamental to your success as an online company.
    So what is a marketing technology stack? Why do I need one? And which tools do I need to complete mine? Let’s take a look.
    https://mopinion.com/tools-for-your-2019-marketing-technology-stack/
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  6. Considering it takes the average tech buyer nearly four to six months to make an online purchase and nearly three to four of those months consist of self-educating, inbound marketing is a very popular marketing method among technology companies.
    https://mopinion.com/improve-inbound-marketing-online-feedback/
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  7. Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.

    Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.

    That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
    https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
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  8. Choosing the right user feedback software, or any type of software for that matter, is a very delicate process for many businesses. Typically, the team (or role) appointed to choosing the software will start by gathering key criteria that is considered important for the business. Then they must find a suitable vendor that meets that criteria and hope that the implementation process goes as smoothly as possible. On the surface this may seem like a fairly simple task, however, according to an IBM study, only 40% (less than half!) of IT projects meet schedule, budget and quality goals.
    https://mopinion.com/9-tips-for-choosing-the-right-user-feedback-software/
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  9. If you’re a tech junkie, you’ve inevitably thought about what it would be like to run into your future self, even just a year from now. What apps would be on your phone? How would your user experience change? What’s the next big thing you won’t be able to imagine your life without?

    To find out we went to this year’s EIT Digital Challenge where some of Europe’s finest deep tech scaleups and late-stage startups were pitching cutting-edge solutions that will innovate everything from online security to our own personal well-being (see all 10 winners here).

    We spoke with seven finalists and a representative from EIT Digital to get their predictions for what’s new in 2019:
    https://thenextweb.com/entrepreneur/2018/11/06/8-tech-predictions-that-will-define-2019-eit-digital-challenge/
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  10. "The following case study is part of my submission for Buffer’s design challenge.

    Buffer is a content scheduling platform. Its iOS and Android apps help agencies, brands, and publishers schedule, manage, and track the performance of all their social profiles in one place."
    https://www.techinasia.com/talk/redesign-buffer-ux-case-study/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.