Imagine a website with buttons for actions, text fields for data entry, lots of hero images for eye candy. But there are no labels for text fields. Images are blurred out. No calls to action for button labels. Visitors don’t know what to enter. Visitors don’t know why they need to click. Images have no captions. Everything is floating in a context-less glob.
https://uxplanet.org/ux-research-content-strategy-tips-for-collaborating-smartly-1390d0ba1736/
Collecting and analysing feedback is one thing, but bringing it to a profitable conclusion by taking action is what makes the whole feedback process worthwhile. We refer to this last step as ‘closing the feedback loop’. This is a key concept in managing the online customer experience, which is why it’s important that this step is not overlooked. It’s also imperative that this step is carried out as efficiently and effectively as possible. To do this, close collaboration is often required. The question is, what does this collaboration look like?
https://blog.azendoo.com/the-power-of-collaboration-in-closing-the-feedback-loop/
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