Imagine a website with buttons for actions, text fields for data entry, lots of hero images for eye candy. But there are no labels for text fields. Images are blurred out. No calls to action for button labels. Visitors don’t know what to enter. Visitors don’t know why they need to click. Images have no captions. Everything is floating in a context-less glob.
https://uxplanet.org/ux-research-content-strategy-tips-for-collaborating-smartly-1390d0ba1736/
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