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  1. Quantifying the user experience is the first step to making measured improvements.

    One of the first questions with any metric is “what’s a good score?”. Like in sports, a good score depends on the metric and context.

    Here are 10 benchmarks with some context to help make your metrics more manageable.
    https://measuringu.com/ux-benchmarks/
    Tags: , by tjeerdtraats (2017-11-20)
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  2. Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
    https://mopinion.com/10-data-analysis-and-dashboarding-tools/
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  3. Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth hacking is the ‘art’ of carrying out rapid experiments across marketing channels and product development with one constant goal – growth. Those capable of achieving this growth using both low-cost solutions and more unconventional marketing methods are referred to as ‘growth hackers’. Want to learn more? Stay tuned for our ‘must-read’ growth hacking guides...
    https://mopinion.com/10-must-read-growth-hacking-guides/
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  4. The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
    https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
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  5. In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts.
    https://blog.hubspot.com/marketing/improve-your-websites-user-experience/
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  6. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.
    https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
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  7. No matter how far the world goes, the final goal of any business is to generate profit. For that, it needs to convert. To achieve this goal, the consumer - or user in the case of software - needs to feel comfortable with the interaction they have with their product, or service provider. In the digital world, this is known as User Experience (UX). The better that relationship is, the better the sales potential.
    http://www.dotcominfoway.com/blog/12-ux-tips-to-boost-your-website-engagement-and-user-experience-for-a-better-conversion/
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  8. In any industry, trends somehow reflect people’s everyday needs and behavior. This never-ending process of modification follows us wherever we go — and mobile app development is not an exception. Strictly speaking, new technologies have become the leader of human progress, that’s why their changes are quite significant to any of us.
    https://uxplanet.org/10-up-to-date-mobile-app-design-trends-for-upcoming-2018-19918eac8ee5/
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  9. When a user visits your website, the type of experience they have plays a great part in whether or not they will be engaged enough in your site that will result in a conversion. Web builders who take the time to ensure that they're site has an increased amount of user engagement will likely experience an increase in their conversion rate.
    https://growthhackers.com/articles/12-ux-tips-to-boost-your-website-engagement-user-experience-for-a-better-conversion/
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  10. Have you already started planning your marketing strategy and budget for 2018? Be prepared to face questions regarding the app marketing tools and resources you will be using.
    https://uxplanet.org/15-absolutely-awesome-app-marketing-tools-to-use-in-2018-25587514eb17/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.