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  1. Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience, from initial research through to completing their purchase.

    Year on year, app store trends have seen sustained a growth in shopping apps. This has created awareness amongst retailers that a mobile presence is imperative, however, what can marketers do to ensure that the mobile consumer acquired stays loyal to the channel?

    Here are top 5 key areas to always consider:
    http://www.bizcommunity.com/Article/196/822/179701.html/
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  2. When it comes to content marketing, do you offer interactive tools and snappy content aimed at solving your customers' problems, or just keep regurgitating your static 'company profile' text? If your answer is closer to the latter, Narrative content director Robyn Daly explains why you need to put user experience first.
    http://www.bizcommunity.com/Article/196/33/182278.html/
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  3. Quantifying the user experience is the first step to making measured improvements.

    One of the first questions with any metric is “what’s a good score?”. Like in sports, a good score depends on the metric and context.

    Here are 10 benchmarks with some context to help make your metrics more manageable.
    https://measuringu.com/ux-benchmarks/
    Tags: , by tjeerdtraats (2017-11-20)
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  4. Digital marketers spend day in and day out working with a wealth of data – in many cases to the point where it can be considered an art form. This includes data in the realm of customer experience as well as marketing-related Key Performance Indicators (KPIs), such as advertising campaigns and spending, website clicks, online sales and email marketing.
    https://mopinion.com/10-data-analysis-and-dashboarding-tools/
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  5. In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.

    In this article we will define 10 tools that offer in-app & web notifications.
    https://mopinion.com/10-tools-with-in-app-web-notifications/
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  6. Good design tends to follow general principles that give designers overarching guidelines to work within. But for user experience and interface designers, there are also laws that govern the nitty-gritty. For instance, it’s helpful to know that the time it takes for a user to make a decision increases when there are more complex choices–known as Hick’s Law–or that because users spend most of their time on other websites, they want yours to work similarly to what they know–the premise of Jakob’s Law.
    https://www.fastcodesign.com/90157775/10-laws-of-ux-illustrated/
    Tags: , , by tjeerdtraats (2018-01-23)
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  7. Still haven’t cracked the code on growth hacking? Don’t worry, it’s probably every bit as mysterious to you as the next startup – so don’t get discouraged. While the term has been around for several years now (since 2010 to be exact), the concept has not yet fully been grasped by everyone. Put simply, growth hacking is the ‘art’ of carrying out rapid experiments across marketing channels and product development with one constant goal – growth. Those capable of achieving this growth using both low-cost solutions and more unconventional marketing methods are referred to as ‘growth hackers’. Want to learn more? Stay tuned for our ‘must-read’ growth hacking guides...
    https://mopinion.com/10-must-read-growth-hacking-guides/
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  8. As we move into 2018, it is safe to assume that there is no single serious mobile app company out there that does not understand the value and the importance of the UX designer.

    With user experience being center stage for every contemporary mobile app, UX designers are faced with a daunting task of leading from the front rather than from the back. The everlasting need of being fresh, creative, to think outside the box and bend or break the rules where possible means that they will either need to create new trends or follow current ones – always.
    https://usabilitygeek.com/new-year-resolutions-ux-designer-2018/
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  9. There are a lot of articles on the internet on how to spot a good UX designer. This article is different. In this article, I want to talk about how to spot a really bad designer.

    Here are ten quotes that help you detect a terrible designer.
    https://uxplanet.org/10-quotes-from-a-bad-ux-designer-6ba589a76b7e/
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  10. While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
    http://mentalfloss.com/article/560531/secrets-user-experience-designers/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.