tjeerdtraats: digital-marketing*

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  1. Is your landing page reaching out to the visitors exactly the way you want it to?

    Every website no matter how big or popular will have a considerable bounce rate — A unit that measures the number of users who visit your website but leave without performing any further action.
    https://uxplanet.org/how-to-build-super-effective-landing-pages-7fe9a3bab8f1/
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  2. In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it's housed on a site with a poor user experience. To that end, it's important for web developers and marketers alike to keep up with the latest trends and consumer expectations. Members of Forbes Agency Council offered their take on popular design trends popping up in this space, and how you can integrate those trends into your branding.
    https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/12-design-trends-to-integrate-into-your-web-development-and-marketing/#18024c127f17/
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  3. As 2018 rolls around, knowing which skills to upgrade and improve on would definitely be on the minds of many. According to a recent report by LinkedIn, hard skills in marketing and data will be needed most by companies in 2018. Meanwhile, soft skills such as communication will also be needed.
    http://www.marketing-interactive.com/most-wanted-skills-in-2018-hard-skills-in-marketing-and-data/
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  4. And…that’s a wrap for 2017! We are thrilled to report that we’ve published well over 100 blog posts this year. Aside from being a great resource for everything online feedback, the Mopinion blog covers a wide range of digital topics and trends. From Customer Experience and User Experience to the Online Customer Journey and the rise of Mobile, we’ve written articles catered to every digital role.
    So let’s take a few moments and reflect on Mopinion’s Top 10 Hottest Blog Posts of 2017!
    https://mopinion.com/mopinions-top-10-hottest-blog-posts-2017/
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  5. Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
    Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general online feedback or survey tools.
    https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
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  6. Have you already started planning your marketing strategy and budget for 2018? Be prepared to face questions regarding the app marketing tools and resources you will be using.
    https://uxplanet.org/15-absolutely-awesome-app-marketing-tools-to-use-in-2018-25587514eb17/
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  7. Consumers are gradually starting to ignore sales pitches and tune out the invasive marketing methods that many businesses still employ regularly. And subsequently, these changes have made way for a new method of bringing in new customers – inbound marketing. Inbound marketing has recently become a very popular method of marketing among digital-first businesses, especially in terms of content marketing – which is considered a subset of inbound marketing. As a result, many content and inbound marketing tools have since been developed to make these strategies more efficient.
    https://mopinion.com/top-27-content-inbound-marketing-tools-software/
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  8. Are you one of those organisations who lack a strategy for making the best use of digital tools to support users? Have the digital services you offer evolved rather than been systematically implemented? It is time to stop letting digital just happen and take control.
    https://boagworld.com/boagworks/strategy/recommendations/
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  9. This is an extremely hot topic right now. How do you balance digital ad revenue and user experience if you’re a digital publisher or website owner? At a recent event, some of the largest publishers on the planet recently circled this issue as their core challenge right now. So, what is the formula for balancing these two key site elements?
    https://blog.ezoic.com/balancing-user-experience-digital-ad-revenue/
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  10. Today, website users are bombarded with all sorts of content and information, from cat videos to the latest news scandal. With all of this competition, it can be difficult to cut through the clutter and get your marketing messages across to your target audience. Indeed, generating and holding user attention online is one of the biggest challenges marketers face. Learning how to focus user attention on the right information is therefore critical to the success of your marketing initiatives.

    In this article, I’ll share six of the most effective tactics for capturing and holding your users’ attention.
    https://www.huffingtonpost.com/entry/creating-user-experiences-for-short-attention-spans_us_5a0f3945e4b023121e0e9264/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.