Adidas recently announced that it will integrate the features currently on its Confirmed app into the athletic retailers main Adidas app. Since 2015, the Confirmed app has enabled consumers to reserve Adidas high-in-demand items, such as its Yeezy sneakers, made in partnership with rapper Kanye West. This sole feature of the app makes its function useful for trend-conscious consumers. However, the consolidation of these two apps will allow for a more convenient consumer buying experience.
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