" User Experience certainly seems like one of those nice to have things. Who wouldnt want their users to have a delightful time? Who wouldnt want to be empathetic to their needs?
I know you think about your users in the website revision meetings! Ive listened to you try and put yourself in the customers shoes in the feature development discussion!
I also know that you are up to your eyeballs busy every day getting a website up and running and due yesterday that creates value for the company. Value that was created by reaching KPIs such as increased sales and leads, all the while trying to keep costs such as development time down.
Thats why I am here to tell you, if done correctly, thats exactly what User Experience does."
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