eringilliam: mobile-advertising*

Bookmarks on this page are managed by an admin user.

1 bookmark(s) - Sort by: Date ↓ / Title / Voting / - Bookmarks from other users for this tag

  1. To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people not interacting with a mobile phone. Mobile internet use makes up more than half of all online traffic according to a 2017 survey, and advertisers are responding accordingly by increasing spending on mobile marketing. According to a MarketingLand report, mobile advertising is expected to represent more than 70 per cent of all digital marketing by 2019.

    Because of the critical and growing importance of mobile devices in digital marketing, and the unique and intimate way in which content is consumed on that screen, advertisers must prioritize the user experience when designing and publishing mobile advertisements. Ads that are not designed with user experience in mind jeopardize the entire mobile marketing ecosystem, with intrusive content leading to rapidly diminishing returns for advertiser and publishers alike.

    As it stands now, the current state of mobile advertising is plagued by multiple challenges including:
    https://mobilemarketingmagazine.com/managing-the-optimal-mobile-ad-experience/
    Comments - Voting 0

Top of the page

First / Previous / Next / Last / Page 1 of 1 User Experience News: Tags: mobile-advertising

Make sure to check out our other labels too:

About - Made with in Rotterdam

Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.