In the modern world, creating a great user experience often drives more circular thinking. With customers wanting more sustainable and convenient products and services, sustainability now drives value.
A fitting example of putting user experience at the heart of circular thinking is the M&S Hubs concept produced by Cranfield University and creative agency Dragon Rouge. The Hubs are local supermarkets fuelled by organic waste.
After a long day at work, the last thing I need is a scramble to find food when I get home. But what if my M&S app could tell me something in my fridge needs to be used before it goes out of date?
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