When building a working and converting website for your business, it is now becoming more important than ever to create a satisfying and successful user experience. A focussed approach to your web development and digital strategy should be taken seriously or undertaken by people who know what they’re doing. User Experience or UX Designers put a lot of effort into understanding keyword and site taxonomy. UX is about analysing real data and talking with real users to piece together seamless application or website.
https://www.businessnews.com.au/article/The-Importance-Of-Understanding-Your-Audience-When-Building-A-Website/