Next generation User Interfaces (UI) will be tactile and responsive to non-verbal communication in which remote users will be able to enjoy haptic experiences through real-time interactive systems. Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) enabled UI will be important to enable a substantially more rich User Experience (UX) for many industry verticals that leverage these immersive technologies. The research sees these technologies being used for a myriad of different consumer-facing UX enhanced marketing, sales, and product/service usage scenarios. We also AR, MR, and VR used for a variety of enterprise purpose including internal operations, managing supply chains, and supporting customers.
https://markets.businessinsider.com/news/stocks/next-generation-user-interfaces-ui-and-user-experiences-ux-2018-2023-market-outlook-for-augmented-mixed-and-virtual-reality-ui-and-ux-in-consumer-enterprise-and-industrial-segments-1027385610/
Digital transformation remains a hot topic in the C-suite. However, transformation efforts are meeting with mixed results. Over 60 percent of companies Lopez Research surveyed strongly agreeing with the statement "Our digital transformation efforts are moving slower than expected." Successful digital transformation efforts require a company to operate its business effectively while simultaneously navigating people, process and technology changes. The delicate balance of execution and evolution requires a company to lean on its strategic vendors for assistance.
Companies like SAP are at the core of businesses operations for a diverse range of companies such as Bosch, Nestle and Royal Dutch Shell. To learn more about how various industries are approaching digital transformation, I attended SAP's SAPPHIRE and ASUG conference. The conference provides ample opportunity to discuss the challenges and opportunities of digital transformation initiatives with various business leaders and SAP executives. There were at least seven key takeaways that every business leader should consider as they build transformation strategies.
https://www.forbes.com/sites/maribellopez/2018/07/19/7-tips-to-design-winning-digital-transformation-strategies/#698878a144e2/
When it comes to the IT industry, today several products are there in the marketplace for the buyers from this industry. With millions of products, some of which even have almost similar functions, it is quite a challenge for a business to stand out amidst stiff competition. When it comes to selling software products or web-based applications, one thing that can make an application unique and that is a seamless user interface or UI Design, in short. User interface design is an approach to provide more interactivity, user-friendliness, and satisfaction to the end users. Good UI and UX design have a high impact on business revenue generation and conversion rate.
https://www.promotionworld.com/se/articles/article/180720-essence-seamless-ux-web-design-ecommerce-stores-mobile-apps/
When it comes to designing and building a mobile app that your target users will love, there’s one piece of the puzzle you can’t afford to overlook:
Without research, your app building team is acting on impulse only. You don’t know what your target customer actually wants, why they want it, or how you should deliver it to them. If you don’t create a user experience your target users latch onto, they won’t bother coming back for more.
Here’s the harsh reality about UX: 34 percent of people say functionality drives their decision of whether or not to download an app. And most will not return, or may even delete the app, if that is to happen. If your user doesn’t enjoy your app the first time around, you can bet they’re gone for good. Just like that.
https://www.business2community.com/mobile-apps/what-role-does-ux-research-play-in-creating-better-apps-02092732/
In today’s competitive e-commerce environment, personalizing the customer experience is the number one priority: To drive conversion, the right message needs to be sent to the right person at the right time. How do you accomplish that? Increasingly, AI is emerging as the best way to offer a truly one-to-one experience to customers. A Gartner study notes that “by 2020, 85% of customer interactions will be managed without a human” and that by 2040, “more than 40% of all data analytics projects will relate to an aspect of customer experience.” So what does that look like?
https://www.forbes.com/sites/forbesagencycouncil/2018/07/16/use-ai-to-create-a-more-personalized-profitable-customer-experience/#5ee760fe5f3a/
When building a working and converting website for your business, it is now becoming more important than ever to create a satisfying and successful user experience. A focussed approach to your web development and digital strategy should be taken seriously or undertaken by people who know what they’re doing. User Experience or UX Designers put a lot of effort into understanding keyword and site taxonomy. UX is about analysing real data and talking with real users to piece together seamless application or website.
https://www.businessnews.com.au/article/The-Importance-Of-Understanding-Your-Audience-When-Building-A-Website/
To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people not interacting with a mobile phone. Mobile internet use makes up more than half of all online traffic according to a 2017 survey, and advertisers are responding accordingly by increasing spending on mobile marketing. According to a MarketingLand report, mobile advertising is expected to represent more than 70 per cent of all digital marketing by 2019.
Because of the critical and growing importance of mobile devices in digital marketing, and the unique and intimate way in which content is consumed on that screen, advertisers must prioritize the user experience when designing and publishing mobile advertisements. Ads that are not designed with user experience in mind jeopardize the entire mobile marketing ecosystem, with intrusive content leading to rapidly diminishing returns for advertiser and publishers alike.
As it stands now, the current state of mobile advertising is plagued by multiple challenges including:
https://mobilemarketingmagazine.com/managing-the-optimal-mobile-ad-experience/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions. Now, I know what some of you startups and smaller-size businesses are thinking… “These tools are way too advanced and complex for my company. It’s no use”. Well you couldn’t be more wrong. Nowadays BI tools can help businesses of all shapes and sizes make sense of complex, big data and drive profits!
https://mopinion.com/business-intelligence-bi-tools-overview/
Adidas recently announced that it will integrate the features currently on its Confirmed app into the athletic retailer’s main Adidas app. Since 2015, the Confirmed app has enabled consumers to reserve Adidas’ high-in-demand items, such as its Yeezy sneakers, made in partnership with rapper Kanye West. This sole feature of the app makes its function useful for trend-conscious consumers. However, the consolidation of these two apps will allow for a more convenient consumer buying experience.
https://www.psfk.com/2018/07/adidas-app-integration.html/
Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.
What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/
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