It is easy to confuse User Interface (UI) with User Experience (UX). In this article, we explain what user interface is and how it is different from user experience. We also cover the basic design principles to craft high-quality user experiences and user interfaces for your marketing platforms.
Before diving into the essential elements of engaging user experience and delightful user interface, we need to be able to differentiate the two. Let’s begin by asking—
https://www.martechadvisor.com/articles/ux-and-cro/what-is-user-experience-and-user-interface/
gencies have had websites for years, but with today’s focus on digitizing government, championed by the President’s Management Agenda, it’s clear that simply having a website, or even a mobile app, is not enough. Today’s consumers want sites that are intuitive, informative, and easy to use. This means that sites need to work the way users want them to work while allowing the owning organization to achieve their goals. Enter the practice of User Experience (UX) and the focus on User Interface (UI).
https://www.fedscoop.com/whats-ux-whats-ui-whats-hype/
Learn to design with your user’s needs and expectations in mind by applying Jakob Nielsen and Rolf Molich’s Ten User Interface Guidelines. These heuristics have been reflected in many of the products designed by some of the most successful companies in the world such as Apple, Google, and Adobe. Further evidence of how their design teams incorporate these rules into their design process is reflected in the user interface guidelines published and shared by these companies. This article will teach you how to follow the ten rules of thumb in your design work so you can further improve the usability, utility, and desirability of your designs.
https://www.interaction-design.org/literature/article/user-interface-design-guidelines-10-rules-of-thumb/
It was 5 years ago when I started out with the unknown UX field. I was clueless and the only thing I know about it was, I get to design. At first, I was doubtful if this thing is for me since Design was introduced to me in Posters, Illustrations, Photo Manipulations, and Character creation context. But when I learned about UX, I found something I can level up in. I thought to myself, “Interfaces? I think I can do it”
https://uxdesign.cc/when-ux-isnt-about-design-methods-after-all-1f35f9793dfd/
When technology advances quickly, design often gets ignored in the process. A well designed user interface or user experience are frequently treated as afterthoughts. But in truth, technology is nothing, or very little, without design. People need to understand and want to use technology for it to be widely adopted and for that a well-designed user interface is paramount. Conversational software has been rapidly becoming more popular, funded by big corporations wanting to invest in artificial intelligence and powered by new techniques in machine learning. However a common set of guidelines for designing conversational user interfaces was still non-existent.
https://medium.com/rasa-blog/13-rules-for-conversational-user-interface-design-edb1d56f23d5/
For almost a decade, we’ve talked about wanting to modernize enterprise software user interfaces (UI) to match consumer software, but we’ve gone about it the wrong way. The modernization of UI was proposed as a solution to meet the increased expectations that enterprise software should be as simple to use and nice to navigate as the applications we use at home from any device. But investing in software UI that merely looks beautiful is a waste of time and resources.
https://diginomica.com/2018/09/05/software-will-never-be-beautiful-its-the-experience-that-counts/
Here are 5 lessons for improving UX that brands and marketers can borrow from the UI of popular social networking sites such as Facebook, LinkedIn and Twitter.
https://www.martechadvisor.com/articles/content-marketing/5-ux-lessons-from-the-ui-of-facebook-twitter-and-linkedin/
A recent study by computer technology corporation Oracle showed that 8 in 10 companies are planning to adopt chatbots by 2020, and Chatbots Magazine claimed 2018 to be the ‘year of the chatbot’. With billions of eyeballs to compete over within these messaging interfaces, and NLP technologies having advanced over the last two years, potentially the chatbot phenomenon will come to fruition in 2018.
So how do brands get chatbots right? Can chatbots truly relay the nuances of human conversations? Can they be broad enough, yet detailed enough, to provide an experience that surpasses traditional interfaces and becomes a customer’s first port of call?
https://www.itproportal.com/features/how-chatbots-are-redefining-customer-experiences/
Next generation User Interfaces (UI) will be tactile and responsive to non-verbal communication in which remote users will be able to enjoy haptic experiences through real-time interactive systems. Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) enabled UI will be important to enable a substantially more rich User Experience (UX) for many industry verticals that leverage these immersive technologies. The research sees these technologies being used for a myriad of different consumer-facing UX enhanced marketing, sales, and product/service usage scenarios. We also AR, MR, and VR used for a variety of enterprise purpose including internal operations, managing supply chains, and supporting customers.
https://markets.businessinsider.com/news/stocks/next-generation-user-interfaces-ui-and-user-experiences-ux-2018-2023-market-outlook-for-augmented-mixed-and-virtual-reality-ui-and-ux-in-consumer-enterprise-and-industrial-segments-1027385610/
User interface: the point of entry to a knowledge base that provides navigation, search, communication, help, news, site index, site map, and links to all tools
To make it easy for users to access the people, process, and technology components offered by your KM program, provide an intranet or portal site with obvious links to the available resources. Allow users to quickly navigate to the appropriate sites based on their role, business process stage, and current requirements.
The principles of good usability should be incorporated into the user interface. Here are some specific suggestions for doing so.
https://medium.com/@stangarfield/user-interface-user-experience-and-usability-for-knowledge-management-2490dc0a50ab/
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