A recent study by computer technology corporation Oracle showed that 8 in 10 companies are planning to adopt chatbots by 2020, and Chatbots Magazine claimed 2018 to be the year of the chatbot. With billions of eyeballs to compete over within these messaging interfaces, and NLP technologies having advanced over the last two years, potentially the chatbot phenomenon will come to fruition in 2018.
So how do brands get chatbots right? Can chatbots truly relay the nuances of human conversations? Can they be broad enough, yet detailed enough, to provide an experience that surpasses traditional interfaces and becomes a customers first port of call?
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