User Experience (UX) is critical to the success or failure of a product in the market but what do we mean by UX? All too often UX is confused with usability which describes to some extent how easy a product is to use and it is true that UX as a discipline began with usability – however, UX has grown to accommodate rather more than usability and it is important to pay attention to all facets of the user experience in order to deliver successful products to market.
There are 7 factors that describe user experience, according to Peter Morville a pioneer in the UX field who was written several best-selling books and advises many Fortune 500 companies on UX:
https://www.interaction-design.org/literature/article/the-7-factors-that-influence-user-experience/
Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is designed to deliver information about the brand or service it supports. This provides knowledge but no real engagement, excitement or use to the audience, let alone attention to functional aspects like speed, flow and function.
Enter user experience design.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/28/a-useful-experience-why-usability-is-essential-to-ux-design/
When you’re on the process of designing and redesigning your website, it’s easy to be caught up with the entire process especially when it comes to the aesthetics. In this post, we’ve put on together some practical guidelines that you should follow on your next website design project:.
http://www.adotas.com/2019/02/7-guidelines-extraordinary-web-design-usability-user-experience/
As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining a low profile.
Creating an interface that’s intuitive requires two steps: First, determining the most necessary functionalities for each screen, and then guiding users to these specific functions.
Seamless designs not only make user navigation easier, they also put people at ease — ultimately keeping them active on a website, app, or other digital platform and more likely to become repeat users and visitors.
https://www.business2community.com/web-design/when-less-is-more-the-power-of-minimalism-in-ux-design-02168442/
The new product development cycle can be quite complex, especially when it comes to technology. There’s a lot of planning, testing and tinkering that must happen before a tech product is ready to hit the market, and sometimes it requires going back to the drawing board.
An essential step in this process is usability testing, which helps determine whether a product functions as expected or whether it needs additional fine tuning. But how do you know the right time to begin this testing? To find out, we asked a group of Forbes Technology Council members to share their opinions.
https://www.forbes.com/sites/forbestechcouncil/2019/01/02/is-it-time-to-test-your-new-products-usability-13-tech-experts-weigh-in/#2a2dc3d225b2/
User expectations have soared in the app-driven economy. People tend to compare companies less against competitors than against their own notion of an ideal experience. Companies no longer have the luxury to turn a blind eye to any disconnect between how their products act and what users really want. They must deliver a delightful, problem-free experience or users will find it somewhere else in the growing digital universe.
As companies race to reach the ever-rising bar of customer expectations, the traditional methods they have used to assess the quality, usability and relevance of their offerings are no longer good enough.
http://customerthink.com/a-company-wide-customer-first-obsession-a-must-have-not-an-option/
User Experience (UX) Design is the term used to describe the process of enhancing user satisfaction by creating products that provide relevant and meaningful experiences. By improving the accessibility and usability of a product, the satisfaction of interacting with the product is enhanced.
https://smallbiztrends.com/2018/12/what-is-ux-design.html/
Learn to design with your user’s needs and expectations in mind by applying Jakob Nielsen and Rolf Molich’s Ten User Interface Guidelines. These heuristics have been reflected in many of the products designed by some of the most successful companies in the world such as Apple, Google, and Adobe. Further evidence of how their design teams incorporate these rules into their design process is reflected in the user interface guidelines published and shared by these companies. This article will teach you how to follow the ten rules of thumb in your design work so you can further improve the usability, utility, and desirability of your designs.
https://www.interaction-design.org/literature/article/user-interface-design-guidelines-10-rules-of-thumb/
For almost a decade, we’ve talked about wanting to modernize enterprise software user interfaces (UI) to match consumer software, but we’ve gone about it the wrong way. The modernization of UI was proposed as a solution to meet the increased expectations that enterprise software should be as simple to use and nice to navigate as the applications we use at home from any device. But investing in software UI that merely looks beautiful is a waste of time and resources.
https://diginomica.com/2018/09/05/software-will-never-be-beautiful-its-the-experience-that-counts/
We have all experienced products with either a fantastic or a poor user experience. The latter feel unintuitive and hard to use. You can’t find what you’re looking for, and you’re not clear what to do next. You may navigate to a dead end or receive a cryptic error message. It may be hard to read the text, or the design may not be aesthetically pleasing. All of those problems are symptoms of bad UX design.
https://www.techinasia.com/qualities-brilliant-ux/
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