Tags: usability*

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  1. The evidence for using digital technologies to improve outcomes in mental health care is growing at a rapid rate. Already, studies have highlighted how technology can be used to effectively provide well-established treatments, such as cognitive behavioral therapy.
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  2. Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
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  3. Let me ask you something: Would you buy a home without a building inspection? Would you build a home without consulting an architect?

    Recently, my husband and I purchased a house. Although it’s only 20 years old, we wanted to be sure we were making a sound purchase, so we hired a building inspector. The building inspector found some issues but not enough to scare us off the house. So we bought it and got to work planning the necessary repairs and renovations. We’re really looking forward to experiencing the finished product later this year because we know it’ll be safe, sound and delightful after all of our hard work preparing it.
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  4. The calculator isn’t the most beautiful thing in the world but when you press your fingers into its buttons, it can do some wondrous things. Or take Crocs — the butt of many jokes — but the first choice of shoes for people working in the medical profession. That’s the thing when it comes to the user experience vs. usability debate: products don’t have to be beautiful to offer a great user experience.
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  5. The Mopinion team is committed to providing the best possible feedback analytics solution out there; an objective which requires constant improvement and innovation. Thanks to the feedback of our customers, we’re happy to announce the release of several updates and new features within our software this month!
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  6. As UI designers, we are confronted with design problems every day. Knowing how best to tackle these issues means investigating, analysing, testing and prototyping solutions until we get the answer that fits our user’s needs.

    UI design is less about making something look attractive (although it helps) and more knowing how to create a valid path from idea to execution, backed with statistics and evidence, for the benefit of our users. Otherwise, you are shooting in the dark and crossing your fingers you hit the bullseye. Thankfully, instead of relying on blind faith, there exist usability heuristics to steadily guide UI designers and keep us on the right track.
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  7. Whether it is the notch in the new iPhone X or the unceremonious removal of the headphone jack, Apple’s UX design principles have always polarised users. However, even the most fervent supporters of the Cupertino company will concede one of Apple’s major design missteps lies in its universally maligned podcast app.
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  8. Dallas-based ProjectUX launched on YouTube last week and gives startups the opportunity to get feedback from UX experts about their product designs.

    A new web series based out of Dallas is helping early-stage startups identify user experience issues through a panel of experts.
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  9. When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships.

    However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with companies.

    This has estranged to us the feeling of intimacy, and we don’t really need to line up in banks anymore if we want to pay bills, or go to physical stores to buy something, when we can do the same things online.
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  10. Mopinion is proud to announce that capturing visual feedback is now part of its service offering within the Mopinion Feedback Analytics software. This type of feedback allows our users to take an even closer look at how visitors experience their websites and mobile apps. So how does it work?
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.