Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is designed to deliver information about the brand or service it supports. This provides knowledge but no real engagement, excitement or use to the audience, let alone attention to functional aspects like speed, flow and function.
Enter user experience design.
https://www.forbes.com/sites/forbesagencycouncil/2019/02/28/a-useful-experience-why-usability-is-essential-to-ux-design/
User engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites and programs like online games. The objective is to make a product easy and enjoyable for users to use. Making a product easy to use and enjoyable enhances user experience (UX) leading to increased user engagement. Even traditional online card games like pool rummy have enhanced user experience. The secret lies in gamification in the UX design, which has assumed high importance in recent years. Although a very modern concept, it does have a far-reaching impact on the understanding of user preferences and increasing user engagement.
http://www.forbesindia.com/article/brand-connect/gamification-in-ux-design-for-enhanced-user-experience-and-engagement/52075/1/
"We have all played games as a kid. Be it indoors or outdoors – games have challenged us, rewarded us and helped us be a better version of ourselves. The more engaging and interactive a game is, the more it motivates us to keep playing. If we apply this technique to our design, it could help achieve simplicity which, in turn, would enhance the user experience.
In this article, I’ll walk you through what gamification in design is and how you can use it to enrich user experience and engagement."
https://blog.resellerclub.com/gamification-in-ux-to-enrich-user-experience-and-engagement/
When your reviewing your company’s user experience and the role it plays in your organization, it’s easy to note what needs to change. Poor design, outdated content, poor engagement. But what are things you should look for or look into improving?
In our experience helping companies improve their UX design, we have noticed common threads in what a great user experience should look like.
The first step of defining a good user experience is outlining what your goals are for your organization. Your user experience needs to line up with your overall learning strategy.
https://www.bluewaterlearning.com/sharkbites-cornerstoneondemand/what-a-great-user-experience-looks-like-for-your-lms/
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