Why is In-App Feedback Important for Mobile UX?

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  1. Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while theyre active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.