gencies have had websites for years, but with todays focus on digitizing government, championed by the Presidents Management Agenda, its clear that simply having a website, or even a mobile app, is not enough. Todays consumers want sites that are intuitive, informative, and easy to use. This means that sites need to work the way users want them to work while allowing the owning organization to achieve their goals. Enter the practice of User Experience (UX) and the focus on User Interface (UI).
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