Next generation User Interfaces (UI) will be tactile and responsive to non-verbal communication in which remote users will be able to enjoy haptic experiences through real-time interactive systems. Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) enabled UI will be important to enable a substantially more rich User Experience (UX) for many industry verticals that leverage these immersive technologies. The research sees these technologies being used for a myriad of different consumer-facing UX enhanced marketing, sales, and product/service usage scenarios. We also AR, MR, and VR used for a variety of enterprise purpose including internal operations, managing supply chains, and supporting customers.
https://markets.businessinsider.com/news/stocks/next-generation-user-interfaces-ui-and-user-experiences-ux-2018-2023-market-outlook-for-augmented-mixed-and-virtual-reality-ui-and-ux-in-consumer-enterprise-and-industrial-segments-1027385610/
As today’s world becomes increasingly virtual, people yearn for more natural interactions and experiences with the products and services they use. Brands are focusing on making the experiences they offer more immersive by fully engaging the five senses and ultimately coming full circle by using high-tech developments to cater to the most basic elements of human feeling and awareness.
In particular, companies are developing interfaces that bring a level of tactile feedback to purely digital interactions. Here’s how four brands are delivering more immersive and interactive user experiences by integrating touch:
https://www.psfk.com/2018/06/virtual-touch-digital-interface.html/
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