As todays world becomes increasingly virtual, people yearn for more natural interactions and experiences with the products and services they use. Brands are focusing on making the experiences they offer more immersive by fully engaging the five senses and ultimately coming full circle by using high-tech developments to cater to the most basic elements of human feeling and awareness.
In particular, companies are developing interfaces that bring a level of tactile feedback to purely digital interactions. Heres how four brands are delivering more immersive and interactive user experiences by integrating touch:
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