In todays competitive e-commerce environment, personalizing the customer experience is the number one priority: To drive conversion, the right message needs to be sent to the right person at the right time. How do you accomplish that? Increasingly, AI is emerging as the best way to offer a truly one-to-one experience to customers. A Gartner study notes that by 2020, 85% of customer interactions will be managed without a human and that by 2040, more than 40% of all data analytics projects will relate to an aspect of customer experience. So what does that look like?
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