As today’s world becomes increasingly virtual, people yearn for more natural interactions and experiences with the products and services they use. Brands are focusing on making the experiences they offer more immersive by fully engaging the five senses and ultimately coming full circle by using high-tech developments to cater to the most basic elements of human feeling and awareness.
In particular, companies are developing interfaces that bring a level of tactile feedback to purely digital interactions. Here’s how four brands are delivering more immersive and interactive user experiences by integrating touch:
https://www.psfk.com/2018/06/virtual-touch-digital-interface.html/
This is a question that, in slightly different forms, gets asked a lot by those considering a UX design career. The question is a simple one but the answer..? Well, that’s a bit more complicated. A lot depends on you and your approach to life and your career. So let’s take a look at the benefits of a degree and the alternative paths you might prefer if a degree isn’t your thing.
https://www.interaction-design.org/literature/article/do-i-need-a-degree-to-work-in-user-experience/
Consumers today have the power to book a room across the country, hail a ride to anywhere they want to go, or order nearly any product or service to be delivered to their doorstep – and all of this can be accomplished with just a couple of taps on a smartphone or tablet. In this digitally optimized environment, there’s no longer any room for credit unions to serve up suboptimal user experience via the digital channels offered to members.
That’s because now, and most certainly into the future, digital is the branch. A superior member experience means a superior digital experience – there’s no getting around it. In fact, an online survey facilitated by The Harris Poll on behalf of D3 Banking Technology found that 32 percent of those who have used digital banking in the past 12 months would be willing to leave their current banking relationship for one with an easier digital experience. When credit unions leverage legacy, siloed technology – which many still do – they often can’t provide the features, functionality and user interface that members today expect.
https://www.cuinsight.com/four-steps-for-easing-your-digital-conversion.html/
User experience – UX for short – covers many elements of the website like its design, the smoothness of running, loading time, etc. Most businesses focus on the technical part of the user experience and not enough of them consider the content and the way the users see it.
Content is, however, a vital part of any website and this is why it should be the crucial point of the user experience improvement.
https://icons8.com/articles/steps-to-improve-user-experience-with-content/
In this interview, CEO and co-founder of Talla Rob May discusses how his company is using big data and artificial intelligence to help businesses improve the user experience for their consumers
https://www.psfk.com/2018/05/rob-may-talla-nterview.html/
As content marketers, we spend a lot of time talking about how to attract new audiences and engage our current readers. The user experience doesn’t end the first time our content is consumed. That’s just the beginning. It’s our job to continuously nurture our audience, which is why so much effort goes into planning editorial calendars that speak to different levels of expertise, e-books for a deeper understanding of complex topics, and a focus on storytelling as a means to build connection.
But what we don’t often talk about are the places where the user experience falls apart, and content consumers who were once excited to connect with us disengage—or perhaps never have an opening to become engaged in the first place.
https://www.skyword.com/contentstandard/marketing/the-broken-user-experience-content-driven-fixes-to-audience-disengagement/
A change in what vehicle buyers and users want out of life, as well as trends toward autonomy and the increasing computerization of vehicles, will soon change the in-vehicle user experience.
That’s the consensus of panelists here today at a user experience session at the 2018 WardsAuto Interiors Conference.
“This is an incredibly rapidly changing area of auto interiors,” moderator Pat Murray of Murray Design tells the crowd at the session on UX.
http://wardsauto.com/interiors/changing-priorities-autonomy-computerization-shift-user-experience/
"User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website.
However, it’s essential if you want more conversions.
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions."
https://www.crazyegg.com/blog/user-experience-testing/
IIoT technology has evolved to the point that self-serve solutions are easier to configure, with personalized display mash-ups and data analytics.
Who needs that data-scientist system designer?!
Not so fast. There’s a flipside to this build-your-own-world. The flexibility of the new self-serve technology is both its strength and its weakness, as you must determine who will help develop the most intuitive interface, design and data management for your system
https://www.smartindustry.com/blog/smart-industry-connect/ux-is-the-new-ui/
For decades technology has been focused on the user experience. After all, if the average user can’t understand how to interact with the features of a device or an app, that device or app is destined to be an abject failure. Yet, in recent years, the UX community has undergone a revolutionary shift: Instead of focusing on users, most UX professionals focus on customers.
The difference between user experience (UX) and customer experience (CX) is a subtle one, but it is one that is incredibly important to the field of design. For those interested in pursuing user experience design degrees, this is the history of the transition from UX to CX and what means for the future of design.
https://customerthink.com/how-ux-became-cx-the-rise-of-customer-focused-design/
