If you currently use Medium as a text editor, you’re not alone. A huge percentage of people will not use a product the way they were meant to be used.
UX Mapping methods can help us get a clearer picture of how people solve their problems with or without the products we make and identify pain points in the user experience.
https://blog.prototypr.io/mapping-the-user-experience-1e9b38aba34d/
"User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website.
However, it’s essential if you want more conversions.
ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in an impressive 50 percent increase in conversions."
https://www.crazyegg.com/blog/user-experience-testing/
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