Consumers today have the power to book a room across the country, hail a ride to anywhere they want to go, or order nearly any product or service to be delivered to their doorstep and all of this can be accomplished with just a couple of taps on a smartphone or tablet. In this digitally optimized environment, theres no longer any room for credit unions to serve up suboptimal user experience via the digital channels offered to members.
Thats because now, and most certainly into the future, digital is the branch. A superior member experience means a superior digital experience theres no getting around it. In fact, an online survey facilitated by The Harris Poll on behalf of D3 Banking Technology found that 32 percent of those who have used digital banking in the past 12 months would be willing to leave their current banking relationship for one with an easier digital experience. When credit unions leverage legacy, siloed technology which many still do they often cant provide the features, functionality and user interface that members today expect.
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