Ideally, usability consultants team up with developers and designers in the process of creating a product to ensure it is optimized for the end user.
There are six key steps that must be taken in order to ensure a great design and user experience.
https://www.forbes.com/sites/forbestechcouncil/2019/02/25/six-steps-to-ensure-a-great-design-and-user-experience/
A mobile application can prove to be the need of the hour for businesses. Be it providing customer service or promoting a business online, a feature-rich mobile enterprise app can help. Apps can simplify complex business processes and manage daily operations on the move. Altogether, you get a robust online business representative in the form of a mobile app.
Here are six strategies to ensure the success of your business application and maximize ROI:
https://channels.theinnovationenterprise.com/articles/top-tips-to-make-the-most-of-your-business-mobile-app-in-2019/
With the global mobile penetration going up to 67 percent this year, businesses cannot afford to ignore the growing importance of mobile apps. People are spending an increasing amount of time on their smartphones. No wonder, mobile apps are a popular medium for businesses to connect with their audience.
Yet, customers have little patience for apps with poor UX. In fact, according to Google, 29 percent of smartphone users will switch to another app if they aren’t happy with the UX. Also, 70 percent of these switches are due to extended load times. Hence, it’s critical to pay attention to good UX design practices to be able to offer the best UX to your users right from the time they access the app.
The launch screen is the first page that opens when a user taps the app icon. It plays a critical role in creating a first impression for both new and existing customers. It is critical that this is designed well as it might either encourage them or discourage them to stay with you as the app loads. The launch screen reduces the sense of extended load time, making the process of waiting less tedious and more enjoyable.
Launch screens also help strengthen your brand image, giving you an edge over the competition. They boost UX which is a vital factor for improving the app’s user retention rate.
When creating a suitable launch screen for your business you can use either a skeleton or a logo launch screen. Read on to learn about these launch screens and how you can use them to boost your app’s UX.
https://usabilitygeek.com/skeleton-versus-logo-launch-screen-a-direct-comparison/
Many designers have strong opinions about the use of sliders and slider controls in website design. Some love them; others hate them. A poorly-timed carousel or automated gallery slider can distract users from more critical site aspects. On the other hand, a manual slider allows mobile and website users to navigate through a range of content features or options quickly. Explore sliders and slider controls and find out when they are most useful in web design.
https://usabilitygeek.com/sliders-web-design-use/
Rapidly developing smart retail will see three major trends in 2019, including an emphasis on the human side of business, according to CC Liu, secretary general of Asia AIoT Alliance.
Liu stressed that tech development originates from human nature, with all tech designs aimed at providing consumers with greater convenience. Accordingly designers must grasp users' situations well to provide better services. He continued that Amazon unmanned stores, for instance, allow consumers to take things from the store without having to pay at the counter.
The second trend is creating more convenient UI (user interface) and more friendly UX (user experience) to facilitate purchases, Liu said, adding that based on consumer psychology, consuming is quite an impulsive behavior and therefore how to shorten the transaction process will be crucial for further upgrades in smart retail operations.
The third trend is that smart retail will entail AI as the core. Liu said that AI is not almighty but serve as a helper to decision making. AI can be utilized to analyze big data to provide references for managers in handling distribution, pricing, marketing and new product development, while also further predicting market trends and facilitating customized services, according to Liu.
https://www.digitimes.com/news/a20181112PD214.html/
Traditional smiley faces have been around for years now as a popular feedback metric. So why stop now? Try using these on your homepage forms to gauge user experience on your website.
https://marketplace.mopinion.com/survey-templates/smiley-face-feedback-website-ux/
For almost a decade, we’ve talked about wanting to modernize enterprise software user interfaces (UI) to match consumer software, but we’ve gone about it the wrong way. The modernization of UI was proposed as a solution to meet the increased expectations that enterprise software should be as simple to use and nice to navigate as the applications we use at home from any device. But investing in software UI that merely looks beautiful is a waste of time and resources.
https://diginomica.com/2018/09/05/software-will-never-be-beautiful-its-the-experience-that-counts/
“Does Anyone’s Spotify Look Like This?” wrote a plaintive poster on Spotify’s Android support forums a couple of weeks ago, with screenshots showing what appears to be a stripped-down, spacier user interface for the streaming service’s mobile app.
http://musically.com/2018/02/15/spotify-on-demand-playlists-free/
Technology and innovation are changing the commerce landscape. Businesses can either evolve or face disruption due to mediocrity.
Today, technology shapes every aspect of our lives – communication, commerce, education, and the list goes on. This revolution has disrupted industries as a whole, challenging established practices and beliefs. One of these disruptions is commerce through brick-and-mortar establishments. You can do so much more using technology than by relying on the traditional in-store experience.
As a business owner, you should realize now that competition is not the store next door. It might be an amazing e-commerce website or a distributor in Thailand with an active social media page. To build a storefront of the future, you need to digitize the way you do business. That means investing in systems that help you build a modern storefront that is open to any and all customers, online or offline. Let's take a walk through next-gen retail tech that might reshape your business in the years to come.
https://www.business.com/articles/next-gen-user-experience/
Within the digital realm, faster is almost always synonymous with better. Whether its an internet browser boasting faster loading speeds or a new mobile app that offers a quicker way to order food, when it comes to our digital experiences we want our goals completed as soon as possible.
In the UX world, this holds true often enough. Designers dedicate so much of the SDLC to streamlining user flows or simplifying processes, usually with the intent of making things easier, friendlier, and faster.
So while most designers know there are exceptions to the ‘faster = better UX’ rule (the benefits of injecting friction to an experience are well-documented), fewer grasp the role that speed, and more fundamentally, time, plays in an experience.
In fact, timing is so crucial to UX design that the usability gurus at NNG have crafted an entire ‘powers of ten’-based system for it.
So how can you ensure an experience you are crafting has user-friendly timing? How do you know if a digital product is responding too slow (or, more intriguingly, too fast?) And how can you design experiences while keeping timing in mind?
Find out more.
https://usabilitygeek.com/start-designing-with-perfect-timing/
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