Digital transformation is, in part, driven by the need for enterprises to deliver better customer experiences, meet new-gen expectations and, for some businesses, to remain competitive (and survive).
For users––whether they are end users of a shopping site, customer support engineers using a ticketing system or business analysts looking for insights to drive the company forward––one thing remains the same: They want greater access to data than ever before. This has big implications for the future of database technology.
http://eweek.com/database/why-user-experience-2020-requires-fast-data-access/
Actions speak louder than mission statements. If a UX feels more like “User Exploitation” than “User Experience,” business becomes ripe for disruption.
https://hbr.org/2016/09/why-user-experience-always-has-to-come-first/
Companies like Nike have realized that they’re no longer just making and marketing products; they’re really in the business of crafting user experiences.
As Dan Maccarone, CEO and co-founder of product design firm Charming Robot, puts it, “The experience is the brand.”
In an omnichannel world, the user experience starts long before customers put their hands on the product or download the app. It encompasses everything from advertising and website design to social media, retail displays, packaging, the Muzak that’s playing as shoppers enter the store, the help they receive from a salesperson or a chatbot and the subject line on the emailed receipt.
https://www.adweek.com/digital/are-you-user-experienced/
Well-designed digital systems and government websites are crucial for e-governance to succeed.
Governor of Hawaii David Ige had a Muffley moment earlier this month. The Hawaii Emergency Management Agency had just pushed out a false ballistic missile alert on cellphones and airwaves. Ige was informed of the mistake within 2 minutes. But it would take 38 minutes for a public correction. The alert system, it turned out, had no cancellation option. How, Ige might have wondered like Cold War satire Dr. Strangelove’s hapless US President Merkin Muffley facing the prospect of nuclear armageddon, was it possible for the thing to be impossible to untrigger?
http://www.livemint.com/Opinion/z3CG0VhULZg81JAvLr7ePI/Why-user-experience-matters-for-egovernance.html/
What is user experience? How does it affect SEO? What do I need to know?
We have all the answers and explain why you need to focus on both SEO and UX if you want your website to be a success. We also provide a lot of actionable advice… so dive straight in!
With search engines getting smarter thanks to the increasing usage of machine learning, old SEO tactics are thankfully being rendered useless.
While before, a few keywords stuffed throughout the content was sufficient to get noticed by a search engine, it’s no longer the case. More relevant factors are now being taken into account to judge the quality of a website.
https://www.seo-plus.co.uk/user-experience-seo/
As modern enterprises embrace sophisticated HRMS solutions, most HR teams and vendors are now under tremendous pressure to push user adoption, improve ROI, and consolidate benefits. Firms are now investing huge amounts in technological solutions – however, the outcome and its overarching impact is a much larger conversation.
https://www.hrtechnologist.com/articles/performance-management/why-ux-is-the-final-frontier-3-reasons-that-define-its-importance-in-hrms-systems/
Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers.
https://mopinion.com/collecting-feedback-on-website-content/
More forward-thinking travel organisations are taking it one step further and setting themselves apart from the myriad of competitors out there and they’re doing this by way of personalised customer experiences – better known to travel marketers as ‘personalisation’.
https://mopinion.com/combining-customer-profiles-with-user-feedback/
Imagine, you are given the task of designing the package for a Soap brand. The first set of questions you would ask are, “Is it a soap bar or gel?”, “What is the quantity?”, “What kind of fragrance does the soap have?”, “What is its shape if it is a bar?”, etc. Now if the client says, “The fragrance and shape haven’t been decided yet. But let’s make the packaging first keeping a generic soap bar in mind. We can think of these things, later.” In this scenario, where would you start? What colours will you use? What will be the messaging on the packaging? What kind of visuals would you use? Will you be able to come up with a design for the packaging without any of these coherent details? The answer is a resounding ‘NO’!
While designing the UX of a website, the content is like the ‘Soap bar’ and the packaging, the UX design you come up with. Here are some of the reasons why UX designers and product owners need to start adopting a content-first approach –
https://uxdesign.cc/why-you-should-design-the-content-first-for-better-experiences-374f4ba1fe3c/
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