Digital transformation is, in part, driven by the need for enterprises to deliver better customer experiences, meet new-gen expectations and, for some businesses, to remain competitive (and survive).
For userswhether they are end users of a shopping site, customer support engineers using a ticketing system or business analysts looking for insights to drive the company forwardone thing remains the same: They want greater access to data than ever before. This has big implications for the future of database technology.
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