Marketers tasked with driving online commerce are facing obstacles such as intense price competition, skyrocketing customer expectations, and a disloyal customer base.
With struggle, however, comes progress and so ecommerce marketers are, in some ways, forging a path for other marketers who may very well end up in their position in the future.
But what are ecommerce marketers doing differently from everyone else now? And how can other marketers learn from them, before experiencing similar difficulties?
https://www.econsultancy.com/blog/70293-three-ways-ecommerce-marketers-create-strong-customer-connections/
If you look at the modern shopping experience, it is obvious that today’s consumers are used to being able to quickly find what they are looking for on well-designed mobile apps and websites, they are used to being able to find information on the products they are looking at with a couple clicks and finally, once they have made their decision, they can finalize their purchase quickly, without friction.
With this process, we have all gotten used to going through these steps in an intuitive fashion, proceeding without wondering what to do next or where to go. The modern online shopping experience allows for instant gratification, with shoppers able to complete the process as conveniently as possible.
Due to our familiarity with smooth, seamless online shopping, we now naturally gravitate towards real-world shopping experiences that offer us the smoothest, most convenient path with the lowest amount of friction.
https://www.business2community.com/customer-experience/how-ux-is-impacting-the-retail-industry-02111864/
There is a growing focus on user experience and application programming interfaces (APIs) with the ongoing launch of digital propositions in the banking and lending sectors driving this. This is mainly due to the requirements of “millennial” customers.
Many of these customers are used to the look and feel of gaming software, as a result smart phone technology is increasingly being used to deal with applying for and servicing financial services products. To get ahead of this trend, there are currently IT development teams in financial services software businesses working hard to ensure that they deliver a great user experience to users of their software.
https://www.mortgagefinancegazette.com/market-commentary/growing-focus-user-experience-04-09-2018/
With customer experience top of mind with forward thinking organizations, it's no surprise that user experience designers are in demand. In fact, survey data from Adobe on demand for user exerpience designers in February 2017 revelaed that, "Eighty-seven percent of managers said hiring more UX designers is the top priority for their organization: higher than graphic designers (76%) and product managers (74%), and tied with software engineers for top spot." "The demand for UX designers is still there. Just one look at Indeed’s job posting for UX designers speaks volumes, "said Cisco Guzman, director of product management at Adobe XD.
https://www.cmswire.com/customer-experience/13-must-have-user-experience-ux-design-skills/
The global network test and measurement market is a multi-billion dollar industry and plays a key role in the development of new products and technologies and drives ongoing improvements to mobile quality and customer experience. As the world becomes increasingly mobile, testing and measuring mobile network performance has taken centre-stage and the industry has come a long way since the old ways of manually ‘road-testing’.
https://www.itproportal.com/features/measuring-the-mobile-user-experience-an-evolution-from-man-with-a-suitcase-to-mass-sourcing/
CIOs are often inundated with vendor promises of a user experience so superb, they won’t need to fret about employee training. But CIOs should be skeptical when they hear promises like these, especially when it comes to AI and automation technologies.
https://searchcio.techtarget.com/blog/TotalCIO/AI-and-automation-will-need-more-than-a-great-user-experience/
Twitter has been hard at work to improve the user experience on its platform. Not only does the company want to promote meaningful content and lower the amount of spam floating around, but it also wants to become a more “conversational” platform.
Sara Haider, Director of Product Management at Twitter, uncovered two new features that are currently being tested as a new approach: threaded replies (kind of like what Facebook already does) and status indicators (again, much like what Instagram and Messenger are already offering.)
https://wersm.com/twitter-is-testing-new-features-to-improve-conversation/
It's not easy for retailers to keep up with the pace of marketing innovation. One challenge is their inability to keep up with the changing ways people want to shop for products and connect with brands.
Consumer behavior has shifted to smaller, more customer experience-oriented retailers, with e-commerce perceived to offer better choice, convenience and price. Consumers want to feel connected to the brand and expect to receive the same experience they've come to know in brick-and-mortar locations. More and more, consumers want to reach out digitally. Consumers expect a customized and personal shopping experience with seamless and immediate support.
Consumers are demanding that retailers change, yet so many are still not investing in the technologies and strategies necessary to meet this demand.
https://www.retailcustomerexperience.com/blogs/4-steps-for-retailers-striving-to-be-customer-centric/
Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’re happy to announce the release of the six exciting new updates!
https://mopinion.com/september-product-update/
Many times in designing and developing the user experience (UX) related to systems and services, something gets left out of the equation: the user. In a recent tweet, Jason Williams, expressed the need to rectify this so well:"You can't start with the technology and then develop the customer experience (UX).You have to start with the customer experience and work backwards to the technology."
https://www.zdnet.com/article/making-user-experience-an-agile-pursuit/
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