Imagine you’re at an industry conference. It’s happy hour, so you grab a drink and turn to the attendee next to you. What do you do next? You don’t just throw a business card at them and walk away. If you do, you’re a lousy networker.
If you're a good networker, you start a conversation.
If you're a great networker, you take that conversation to the next level by adjusting the conversation based on their body language. If they lean in when you talk about search engine optimization but check their watch when you talk about paid search, well ... then you talk more about SEO.
So the question is this: why aren’t more companies doing this with their website visitors?
https://www.cmswire.com/customer-experience/using-behavioral-intelligence-to-improve-your-sites-user-experience/
Twitter has been hard at work to improve the user experience on its platform. Not only does the company want to promote meaningful content and lower the amount of spam floating around, but it also wants to become a more “conversational” platform.
Sara Haider, Director of Product Management at Twitter, uncovered two new features that are currently being tested as a new approach: threaded replies (kind of like what Facebook already does) and status indicators (again, much like what Instagram and Messenger are already offering.)
https://wersm.com/twitter-is-testing-new-features-to-improve-conversation/