Imagine youre at an industry conference. Its happy hour, so you grab a drink and turn to the attendee next to you. What do you do next? You dont just throw a business card at them and walk away. If you do, youre a lousy networker.
If you're a good networker, you start a conversation.
If you're a great networker, you take that conversation to the next level by adjusting the conversation based on their body language. If they lean in when you talk about search engine optimization but check their watch when you talk about paid search, well ... then you talk more about SEO.
So the question is this: why arent more companies doing this with their website visitors?
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