The introduction of UX to a company’s workflow is often a straightforward process. There’s a common understanding that you will be delivering improvements to products that will enable better acceptance of those products in the market.
However, the role of the product manager can often clash with the UX role. Why? Well… they really ought to be the same people. Product managers should be championing and deploying UX already to ensure their own product’s viability. The fact that you’ve been brought on to deliver UX can be threatening for the product manager.
In some cases this threat is going to end up on the receiving end of outright hostility. In others it’s going to be more that the product manager throws a little spanner in the works at every turn whilst maintaining a reasonable profile. In others still, it’s going to be a case of butting heads over things without rancour but without really incorporating recommendations from the UX colleague. So how do we go about aligning UX work with the product manager so that the relationship works for both parties?
https://www.interaction-design.org/literature/article/how-to-align-ux-with-product-management/
Twitter has been hard at work to improve the user experience on its platform. Not only does the company want to promote meaningful content and lower the amount of spam floating around, but it also wants to become a more “conversational” platform.
Sara Haider, Director of Product Management at Twitter, uncovered two new features that are currently being tested as a new approach: threaded replies (kind of like what Facebook already does) and status indicators (again, much like what Instagram and Messenger are already offering.)
https://wersm.com/twitter-is-testing-new-features-to-improve-conversation/
The fundamental responsibility of a Product Manager is to be the company’s leading expert on the customer. In fact, Product Managers often act as mediators between their customers and design teams to identify where their product or service is lagging and ensure that the underlying needs for their online customer are aligned with their service or product offering. Online feedback serves as a great way for connecting product performance and customer expectations.
https://mopinion.com/product-managers-collecting-online-feedback/
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