There is a growing focus on user experience and application programming interfaces (APIs) with the ongoing launch of digital propositions in the banking and lending sectors driving this. This is mainly due to the requirements of millennial customers.
Many of these customers are used to the look and feel of gaming software, as a result smart phone technology is increasingly being used to deal with applying for and servicing financial services products. To get ahead of this trend, there are currently IT development teams in financial services software businesses working hard to ensure that they deliver a great user experience to users of their software.
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