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  1. With today’s competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app design as the key driver for customer conversion, they often don’t recognize how to use UX design strategically to deliver new values.

    Many people see UX as interface and visual design, however, there’s much more to it than that. The UX discipline is deeply rooted in research and testing. UX Designers balance must-haves, nice-to-haves, trends and innovation, independent research, and so on.

    The misunderstanding surrounding UX stems from some common misconceptions about what it is and how exactly it fits into the mobile app development process. This post breaks down nine mobile apps UX mistakes to avoid to delight users and maximize business outcomes.
    https://www.business2community.com/mobile-apps/mobile-app-design-fundamentals-9-common-ux-mistakes-to-avoid-02102002/
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  2. User Experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. As User Experience (UX) expands beyond software navigation and app interaction, the effects of UX on a variety of industries are increasingly apparent. Understanding user experience and the use of methodologies like Design Thinking have resulted in innovative approaches to the most basic and significant of human activities. Many argue that the right UX can improve our quality of life, but can it actually save lives?
    https://dallasinnovates.com/can-user-experience-ux-save-lives1230/
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  3. The User Experience Design process is complex and organic, and — like so many problems UX professionals encounter — challenging to express in simple terms.

    Most visual models of the UX process push boxes and arrows to the limit in a struggle to capture the iterative and collaborative nature of product design progression. The video below, which is my latest UX process visualization, breaks free from Euclidean convention in leveraging Fractal geometry — in a storytelling capacity — to describe the UX process at scale.
    https://uxplanet.org/user-experience-design-process-a-fractal-model-7422a3b01f7d/
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  4. Insightful guest post by AB Tasty about the power of Website Testing and Personalisation and how these two contribute to achieving an increased Customer Experience and therefore, increased Conversion Rates.
    https://mopinion.com/how-to-increase-cx-through-testing-and-personalisation/
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  5. Giving the best user experience to a user is what everyone strives for, but a proper research about the market and your target audience will actually give you a clear picture on how you need to go ahead with your app. User experience is obviously the experience you have when you are using an app.

    Moreover, it is definitely the key point for the success of an app.

    If you want an example of an app, which is successful, Amazon and eBay are the best examples. There was a time when eBay was the largest online store and Amazon was right behind. But after the smartphones came in and they had to come on mobile app platform, eBay failed miserably at this where are Amazon has taken over the whole online marketplace by storm. Well, that should explain the whole importance of UX.
    https://www.digitaldoughnut.com/articles/2018/july/role-of-user-experience-in-an-ecommerce-app/
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  6. The idea behind UX design is simple: happy, confident users are more likely to buy from you. They’re more likely to trust you, sign up to your mailing lists, or download your app.

    I often think of user experience design (or UX design) as psychology rather than development. Good UX design is all about getting inside the head of your visitors.
    It’s anticipating their every move, and creating a website that is simple, intuitive and enjoyable to use. Unfortunately, there is no easy answer or silver bullet for good UX design. It’s the culmination of lots of tiny tweaks. Each one improving the experience on your website. With that in mind, I’ve rounded up a checklist of 25 small (and easy) tweaks that will make your UX design shine.
    https://www.bitcatcha.com/blog/complete-25-trick-ux-design-checklist/
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  7. UX design is all about creating a compelling experience for your users.

    It’s knowing what the user wants, and giving it to them quickly and simply. The best UX design makes the user think the website is created just for them.

    The first in our four part series focuses on Value Proposition. Because the first step is telling users exactly what you do, and promising them good value.
    https://www.bitcatcha.com/blog/how-to-craft-your-value-proposition-convince-users-to-take-action/
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  8. Website designing is such a field which has seen a lot of changes. You will come across various modifications as well as improvements in this field if you study the history of website development as well as design. At the beginning stage, website designing was a simple thing, but over the years it became more and more complicated. Previously, we used to see static websites, having only a few pages. Nowadays, we have dynamic sites. E-commerce websites are examples of dynamic websites, and they may have plenty of pages. For example, an e-commerce website may have plenty of products in offering under various product categories. The number could be anywhere between 100 to 1000 and even more.
    https://www.domaininformer.com/guides/Marketing/articles/18030-Benefits-Focusing-UX-Designing-E-commerce-Web-Store/
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  9. It may seem to us now that voice user interfaces (VUIs) aren’t learning quickly enough, but they’re actually evolving at a pretty good pace. Primary platforms are making substantial strides to define the process and practice of crafting a VUI, for example, so that third-party UX designers can bring us new and hopefully better experiences. But UX designers also need time to adapt. Yes, they can follow many of the fundamental guidelines they’re used to applying to visual interfaces, but they also need to operate with new tools and new rules. What makes VUI most difficult is the absence of a visible interface — there are no confines of a screen to keep users boxed in. In this space, we have to design for every possible situation without that visible safety net.
    https://venturebeat.com/2018/07/28/conversation-design-the-right-approach-to-crafting-voice-interfaces/
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  10. Enterprise software often has a negative connotation because of the negative user experience associated with it. Two leading reasons why enterprise software isn’t cutting it are an overwhelming number of features and a general lack of intuitiveness.

    Contrary to what you might think, it isn’t only untrained employees that don’t understand the software. Even the younger, extremely tech-savvy generation entering the workplace struggles to understand how this convoluted technology works.
    https://www.forbes.com/sites/forbestechcouncil/2018/07/26/the-enterprise-software-trend-you-need-to-know-about/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.