With todays competitive mobile app market, its more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app design as the key driver for customer conversion, they often dont recognize how to use UX design strategically to deliver new values.
Many people see UX as interface and visual design, however, theres much more to it than that. The UX discipline is deeply rooted in research and testing. UX Designers balance must-haves, nice-to-haves, trends and innovation, independent research, and so on.
The misunderstanding surrounding UX stems from some common misconceptions about what it is and how exactly it fits into the mobile app development process. This post breaks down nine mobile apps UX mistakes to avoid to delight users and maximize business outcomes.
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