User Experience encompasses all aspects of the end-users interaction with the company, its services, and its products. As User Experience (UX) expands beyond software navigation and app interaction, the effects of UX on a variety of industries are increasingly apparent. Understanding user experience and the use of methodologies like Design Thinking have resulted in innovative approaches to the most basic and significant of human activities. Many argue that the right UX can improve our quality of life, but can it actually save lives?
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