Giving the best user experience to a user is what everyone strives for, but a proper research about the market and your target audience will actually give you a clear picture on how you need to go ahead with your app. User experience is obviously the experience you have when you are using an app.
Moreover, it is definitely the key point for the success of an app.
If you want an example of an app, which is successful, Amazon and eBay are the best examples. There was a time when eBay was the largest online store and Amazon was right behind. But after the smartphones came in and they had to come on mobile app platform, eBay failed miserably at this where are Amazon has taken over the whole online marketplace by storm. Well, that should explain the whole importance of UX.
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