Tags: data*

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  1. So the first priority is to attract as many users as possible, which today’s online giants did by creating a great “user experience”. Google, for instance, won out against Alta Vista, the leading search engine in the late 1990s, because its interface was cleaner, searches came up more quickly and the results were more accurate. Once such advantages have been established, they start up all kinds of flywheels. The service attracts users, which attracts suppliers of content (in Google’s case, websites that want to be listed in its index), which in turn improves the user experience, and so on. Similarly, the more people use Google’s search service, the more data it will collect, which helps to make the results more relevant.
    https://www.economist.com/special-report/2018/06/30/the-story-of-the-internet-is-all-about-layers/
    Tags: , , , by eringilliam (2018-06-29)
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  2. If you’re using Google Analytics, you will have access to a bunch of data that came from Google monitoring the user experience of your visitors. Those data are used to gauge your website performance and also play a role in your SERP.

    In this blog post we are going to talk about: what is user experience, how does it affect SEO, how to check your user experience signals data, and how those data matters.
    https://seopressor.com/blog/what-is-user-experience-and-website-performance/
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  3. The end user experience does not have to be compromised as providers work toward strong healthcare data security measures.
    https://healthitsecurity.com/news/creating-strong-healthcare-data-security-positive-user-experience/
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  4. Are you losing sleep at night thinking about the arrival of GDPR? If so, you’re not alone. There are still many organisations (small and large) that aren’t entirely sure how to prepare themselves for the upcoming changes in data collection regulation, especially as it pertains to digital feedback. But don’t worry, it’s not too late to start!

    This article guides you through the basics of GDPR (e.g. what it is and who will be affected), the most critical changes to be aware of in terms of digital feedback collection, why it’s important to comply with these regulations, the consequences if you choose not to and what we’re doing here at Mopinion to get ourselves and our clients ready for the new legislation.
    https://mopinion.com/gdpr-impact-on-digital-feedback-collection/
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  5. The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.

    In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
    https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
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  6. It’s getting harder every day to protect an organization’s data from external and internal and threats. With the new norm of employees accessing all types of apps in the cloud, there is no longer a viable security perimeter that organizations can protect. This is all the more concerning given the number and severity of cybersecurity threats bombarding organizations today.
    https://www.csoonline.com/article/3261564/data-protection/take-a-new-approach-to-data-security-protect-all-of-it.html/
    Tags: , , , by tjeerdtraats (2018-03-08)
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  7. The easy interchange of data is crucial for government agencies. On a regular basis, agencies must share information between components, other agencies, partners, foreign governments and international organizations as a critical element of their mission execution. This strategy enables unity of effort, more rapid and informed decision-making, increased adaptability, improved situational awareness, and greater precision in mission planning and execution.
    http://www.nextgov.com/ideas/2018/02/what-happens-when-you-cant-share-or-access-your-own-data/145849/
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  8. As 2018 rolls around, knowing which skills to upgrade and improve on would definitely be on the minds of many. According to a recent report by LinkedIn, hard skills in marketing and data will be needed most by companies in 2018. Meanwhile, soft skills such as communication will also be needed.
    http://www.marketing-interactive.com/most-wanted-skills-in-2018-hard-skills-in-marketing-and-data/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.